Privacy Policy
This Privacy Policy (“Policy“) sets out how Accurate Travels And Tours Inc. (collectively mentioned in this document as “Accurate Travels“, “we”, “our” or “us“) safeguard the privacy of your personal data.
Accurate Travels is known as one of the world’s biggest travel agencies. To perform our business activities and functions, including managing and making travel bookings, arranging group travel packages, and organizing tours on behalf of our customers, we need to gather, use and disclose personal data. We are very devoted to safeguarding the privacy and secrecy of personal information and maintain several electronic, physical, and procedural shields to protect your personal data in our care.
By giving us your personal information (either directly or allowing someone to do this on your behalf), you acknowledge that this Policy will apply to how we manage your personal data and comply to us gathering, using and revealing your personal information as mentioned in this Policy. If you do not comply with any of part mentioned in this Policy, you must not give your personal data to us. If you do not consent to giving us your personal data, or if you pull back a consent that you have already given under this Policy, this may influence our ability to provide further services to you and negatively impact the services that we can offer you. For example, in order to book your flight, hotel, or participate in a group tour package, you must provide the traveller’s full name and must include contact details followed by appropriate identification (e.g. passport details). Bookings could not be done otherwise without providing such data.
What type of personal information do we gather?
Personal information generally refers to the data which is related to a living person who can be recognized from that information, or from that data and other data in a person’s possession, that includes any expression of opinion, whether true or false, and whether documented in material form or not, about a recognized or reasonably recognizable person, and any indication of intention in respect of a person.
Generally, the type of personal information we gather about you is the data that is required to ease your travel bookings and arrangements and to arrange travel related products, services, and group tours on your behalf. For instance, we may gather details such as your name, credit/debit card details (including card type, security number, card number, and expiry date), passport details, information about your dietary requirements and health issues, residential/mailing address, telephone number, email address, loyalty program / frequent flyer details, and other details relevant to your travel arrangements, group bookings, or required by the concerned travel service provider(s) (e.g. airlines, hotels, or tour organizers). When you make contact with us for other purposes, we may also collect personal data about you in relation to those purposes. For instance, if you have entered in a competition and you win, or sent us a query, we need your personal information, so we can contact you to respond to your query or let you know about the competition results. We also gather information that is needed for utilizing in the business activities of Accurate Travels and our related entities, including for example, financial details essential to process several transactions, footage of video surveillance cameras used for security purposes, and other important personal data you may admit to provide to us.
In some instances, we also gather personal data from you which may be looked at as sensitive information. Sensitive data may include (without limitation) things like your racial or ethnic origin, criminal record and the alleged commission of an offence, philosophical or religious beliefs or affiliations, biometric and genetic information, sexual preferences or practices, membership of political, professional or trade associations, passwords and financial information and health information, and any personal data relating to a child under the 13 years of age. We will only collect sensitive information in conformity with the applicable laws, with your approval and/or where it is reasonably essential for, or directly associated to, one or more of our functions or activities (e.g. to organize travel arrangements or manage group tours), unless we are otherwise required or accredited to do so by law. To the extent permitted or needed under the applicable laws, you agree to us for utilizing and disclosing your sensitive data for which it was gathered, unless we subsequently receive your acceptance to utilize it for some other reasons. For example, if you give us your health information in relation with a travel insurance application you would like to make, you agree to us for utilizing and disclosing that health data in connection with managing that travel insurance on your behalf. A further instance is if you reveal your religious opinions to us because you are curious about, for instance, some group tour packages, in which case you give acceptance to us for using and revealing that data in relation with easing your request. We will never utilize your sensitive data for reasons apart from those for which it was gathered, unless we subsequently receive your acknowledgment to use it for another reason.
When do we step up as agent for a travel service provider
Whenever we book and otherwise arrange for the travel related products and services, including group tours, at that time we usually act as an agent or we do on behalf of travel service providers. In this scenario, most of the time we gather personal information about you both for the travel service provider for whom we act as agent for their internal purposes (for instance to give you the booked services) and for our internal purposes as mentioned in this Policy, that includes the purpose of us processing your booking request. As an agent, the bookings that are made on your behalf are subjected to terms and conditions, including the privacy policy, charged by these travel service providers. We will give you duplicate copies of all the important terms, conditions, and privacy policies of travel service providers on request.
Accordingly, you are deemed to agree to the gathering, utilizing, and disclosure of your personal data by us to the concerned travel service providers, and the use and revelation of your personal information by the concerned travel service providers, for the reasons described in this Policy and, to the extent allowed under applicable laws, for other purposes mentioned in their privacy policy. For instance, if you are booking a flight or joining a group tour via us, then as stated in this Policy you are giving us consent to gather your personal data and reveal that information to the airline or tour operator in order to book your travel or tour and for them to provide the service to you, and, to the extent allowed under applicable laws, for other reasons mentioned in their privacy policy.
We play the role of an agent for or on behalf of many thousands of travel service providers across the world, including hotels, airlines, and group tour operators, so it is impossible for us to mention each one of the travel service providers for whom we act or about their locations in this policy. To get more information about the revelation of personal information to travel service providers situated overseas, please see to our section 7 (Is personal information transferred overseas).
If you have any doubts regarding the transfer of your personal data to a travel service provider, or you want to reach us for further information, please read our “Feedback / Complaints / Contact” section below.
How basically we gather your personal data?
Remember, we will gather personal information directly from you unless it is impracticable or unreasonable to do so. Mostly, this gathering of data will occur when you contact or deal anything with us either in person, by phone, when you visit any of our websites or when you connect with us via social media, letter, facsimile, email. Chances are that we may collect some personal information about you when you purchase anything from us, make enquiries about your travel arrangements, book group tours, or our other services and products. Or when you enter competitions or have subscribed for any type of promotions; when you registered with us to receive marketing materials from us; when you give information, or utilize our services, on social media platform; when you request brochures or other data from us. Unless you choose to do so anonymously, we may also gather your personal information (apart from the sensitive information) whenever you complete entire surveys or give us your feedback about our services.
There may be instances when it becomes essential for us to collect your personal data from a third party. These things happen in a situation where an individual makes a travel booking on your behalf that includes travel arrangements to be utilized by you (e.g. a travel booking made for you by your employer, a family, a group booking, or for a group tour). When this happens, we will depend on the authority of the person doing the travel booking to act on behalf of any other traveller on the booking list. By agreeing to offer your personal information to us, either directly or via a family member, employer, or some travel agent or representative in association with a travel booking or related service, you will be deemed to have agreed to your personal information being gathered by us and used and revealed in conformity with this Policy.
In cases where you are making a travel booking on behalf of another person (e.g., family, group booking, or booking for an employee), you agree you have taken the acceptance of the other person for Accurate Travels to gather, utilize and disclose the other person’s personal information in conformity with this Policy. Plus, you have made the other person aware of this kind of policy. Immediately let us know if you become aware that your personal data that has been provided to us by some other person without your approval or if you did not take approval before giving another person’s personal data to us.
How your personal information is used and disclosed by us?
In situation where you contact us for a travel booking, group tour package, or some kind of query, the primary purpose for which we gather your personal information is generally to assist you, give you, and/or give you travel advice with booking travel and/or travel related products and services. However, the reason for collecting your personal data may differ depending on the particular situations as mentioned in this Policy.
By regularly using our services and/or by giving us your personal data (or permitting another person to do so on your behalf), you agree to us using and revealing your personal information for the reason for which it was gathered, and, where allowed by applicable laws, for any related secondary reason which we trust you would reasonably expect.
The reason for which we gather your personal information, and those secondary reasons which we consider to be directly related, includes the following:
Offering you with services and tools you opt to utilize (for instance, preserving your travel choices on our website(s) to a Wishlist or saving your personal data to automatically fill your online forms);
Recognize fraud or error;
Regulatory reporting and conformity;
Creating and improvising our products, services, and group tour offerings;
Maintaining our relationship with you by, among other things, creating and managing an individual profile to enable our brands so that they can service you better or offer various options on our web portal that we think may excite you depending on your browsing and choices;
Involving your participation in the market research, evaluating customer satisfaction, and seeking feedback based on our connection with you and/or the service we have provided;
To make it easy for you to participate in loyalty programs;
Internal accounting and administration;
To be in accordance with our legal obligations and any applicable customs/immigration requirements concerning your travel;
For research and analysis in connection to our business and services, including but not restricted to trends and choices in sales, travel destinations, and utilization of our web portals;
Other reasons as permitted or required by law (e.g., to hinder a threat to life, to enforce our legal rights, or health or safety).
Promotional/Marketing Material
We may use your personal data to send you targeted advertising activities concerning our products and services (and of third parties too) that we think may excite you, unless you have asked us not to receive such data. These may include, but are not restricted to, electronic marketing (that also includes online targeted marketing) and notifications (including telephone calls). Your personal information will only be used by us to send you electronic marketing materials (including e-newsletters, MSM and IM, email, SMS) if you have subscribed to receive them. This may also include promotions for group travel packages and tour offers. You can opt in to receive e-newsletters and other electronic promotional/marketing materials by visiting the relevant links on our web portal or by asking one of our consultants to do that for you.
If you no longer want to receive promotional/marketing material from us, receive other types of communication from us, or participate in any type of market research, please go to the “Feedback / Complaints / Contact” section below. You can opt yourself out anytime from receiving electronic marketing materials by clicking on the unsubscribe option given in your email, SMS, MSM, IM, or other form of electronic marketing.
Is your personal data disclosed to third parties?
We may reveal your personal information to third parties, as mentioned below, and in conformity with our applicable laws. By regularly using our services and/or by giving us your personal data (or permitting another person to do so on your behalf), you agree that personal data may be processed, moved, and/or revealed by us for the reason for which it was gathered and, where authorized by applicable laws, for any related secondary reason which we trust you would reasonably expect. Remember that, in this Policy, where we say “disclose or reveal”, this includes to transfer, share (including verbally and in writing), send, or otherwise make available or accessible your personal information to another person or entity.
Your personal information may be revealed to the following types of third parties:
Our service providers, contractors, and suppliers including without restriction:
In each of the situations mentioned in section 5 (“How do we use and disclose your personal information?”);
Suppliers of IT-based solutions that help us in offering products and services to you (e.g., any external data hosting provider(s) we may use);
Publishers, distributors, and printers of marketing material;
Expo and event organisers;
Mailing houses, courier services, freight services; and
External business advisers (e.g., lawyers, auditors, recruitment consultants, and accountants).
Our concerned entities and brands;
Travel service providers such as travel wholesalers, car rental companies, tour operators, transfer handlers, airlines, hotels, and other related service providers, including those providing group tours;
A person doing ticket booking on your behalf, where you are travelling on a booking made on your behalf by some other person (e.g., a family member, work colleague, or friend);
A person who can confirm to us that they have a connection with you where you are not reachable, the person reliably replies to our important security questions and the request is, in our opinion (e.g., where that person is concerned for your welfare or can take action on your behalf in case of unforeseen circumstances);
As needed or authorised by applicable law, and to conform with our legal obligations;
Immigration and customs to conform with our legal obligations and any applicable customs/immigration conditions associated with your travel;
Government agencies and public authorities, to conform with a legal and authorized request;
Several regulatory bodies followed by law enforcement officials and agencies, in order to safeguard against fraud and for related security reasons; and
Enforcement agencies where we doubt that illegal activity has been or may be engaged in and the personal data is an important part of our investigation or reporting of the concerned matter.
For more information regarding the collection of data by travel service providers and their privacy policies and practices, refer to the section above named, “When we act as agent”.
With respect to our contractors, service providers, and suppliers, we take important and reasonable steps to make sure that those third parties process personal data in conformity with our privacy policy and other obligations and to stop and restore any unauthorized processing. This includes getting into written contracts with each such third party restricting the third parties’ use of moved data to specified reasons, requiring them to give the same level of security needed by our privacy policy and other obligations and to inform us if they can no longer satisfy their obligations to provide such safety. If we share personal data with third parties offering services to us, we want that they only utilize such data received from us for their intended reason. We may remain responsible for the acts of third parties who provide services on our behalf for the management of personal data that we move to them.
Apart from that, we will not share your personal information without your acceptance unless we reasonably believe that revealing is required to lessen or prevent a threat to life, or for certain action to be taken by an enforcement body, or health or safety of a person or to public health or safety, or where such disclosure is permitted or needed by law.
Is personal information moved overseas?
We may share your personal data with some overseas recipients, which we will do in conformity with applicable laws.
It is possible that data will be transferred to an overseas recipient located in a jurisdiction where you will not be able to find help under applicable laws and that does not have the same level of data security as in your jurisdiction. To the extent allowed by applicable laws, we will not be responsible for how these overseas people will handle, save, and process your personal data. By giving your personal data to us for the booking purpose, group tour participation, and managing travel-associated products and services for you, you agree to our disclosure of your personal data to these overseas recipients for that reason.
(a) Travel service providers located overseas
In offering our services to you, it may be important for us to share your personal data with concerned overseas travel service providers. We deal with a plethora of different travel service providers across the world, so the location of a travel service provider important to your personal data will rely on the travel services being offered.
Please go through our section 5 (“When we act as agent”) for more information about when we play the role of agent for travel service providers and their privacy practices and policies.
(b) Our third-party service providers located overseas
We may also share your personal data with third parties situated overseas for the purpose of providing services for us, such as storing and processing information. Mostly, we will only share your personal information to these overseas recipients in order to ease your travel booking and/or to facilitate the performance of administrative and technical services by them on our behalf, including those related to group tour management.
We use key service providers located in India, United Kingdom, Spain, Hong Kong, USA, and Australia. We also deal with plenty of service providers from all over the world, so it is impossible for us to mention all of them in this Policy to which we may send your personal data. However, if you have any particular query about where or to whom your personal data will be moved or shared, please refer to the “Feedback / Complaints / Contact” section below.
Security of information
Accurate Travels has incorporated several physical, managerial and electronic security measures to safeguard the personal data it holds from loss and misuse, and from illegal access, interference, modification, and disclosure. Accurate Travels constantly reviews security measures and will strive to safeguard your personal information as fully as we safeguard our own important information. Accurate Travels is not liable for any third party’s actions or their security measures with respect to data that third parties may gather or process through their web portals or services.
We will destroy personal data once we no longer need it for our business reasons, or as needed by law.
Access to and correction of personal data
You are authorized to access any personal data we may hold about you in conformity with applicable laws. If the personal information we have about you is not correct, complete, or up-to-date, or it is unimportant or inaccurate, you need to let us know and keep it updated and we will reply to your request within a reasonable amount of time. We reserve the right to validate the identity of the person looking for access or correction to personal data before obeying such a request. We have the full right to decline you access where the legal rights of other persons would be violated, where the expense of giving you authorization would increase the risks to another person’s privacy, or for any other reason allowed under applicable law. If we decline authorization or correction, we will give you written reasons for such decline and, where required by applicable laws, will note down your request and the rejection of same in our records. If you want to access or rectify any of your personal information we saved about you, please visit our “Feedback / Complaints / Contact” section below.
You must always give correct data and you give consent to update it whenever required. You also concur that, if there is no update, we can assume that the data given to us is accurate, unless we subsequently come to know about it that it is not right.
Social Media Integrations (SM)
Our web portals and mobile applications nowadays use social media features and widgets (for instance ‘Like’ & ‘Share’ buttons/widgets). These are offered and managed by third party companies (e.g., Facebook, Instagram) and either hosted by a third party or directly on our web portal or mobile app. SM Features usually gather data such as the page you are visiting on some website or app, your IP address, and may set cookies to enable the Social Media Feature in order to function properly.
If you have opened a third-party website or app and are logged into your account, then the third party may be able to store data about your visit to and use of the website or mobile app to your social media account with them. Same is the case when you interact with someone on social media, your interactions with them may be recorded by the third party. In addition, the third party company may send us data in association with their policies, such as your full name, display picture, gender, number of friends in your list and any other data you have chosen to make visible, and we may disclose data with the third party company for the purposes of serving targeted advertising to you through the third party social media platform. You can control the sharing of data and unsubscribe yourself from targeted marketing through your privacy settings for the third-party social media platform.
IP addresses
When you visit our website, use any of our mobile apps, or receive other electronic communications from us, our servers may store information related to your device and the network provider you are using to connect with the internet and us, followed by your IP address. An IP (Internet Protocol) address is a series of numbers which identify your PC, and which are generally assigned by your network provider when you access their internet services. Alone, IP addresses are not personal data, as multiple people may use one computer or device. This means it is not possible to determine the identity of a user just from the PC or the electronic device he/she may be using.
IP addresses are mainly used by us for system administration, inspection of security issues, and compiling anonymous information regarding who used our website and/or mobile apps. We may also connect IP addresses to other personal data we stored about you and utilize it for the purposes explained above, including in connection with group travel bookings.
Tracking Technologies / Cookies
(a) What do you mean by Cookies?
A cookie is described as a small text file that is stored on a user’s computer and can be used for record-keeping purposes. We may connect the data we save in cookies to any personal information you submit while on our website by filling out the online registration form or feedback form. Cookies save data about individual visitors to the website, such as the visitor’s name, screen preferences, password, the pages of a website viewed by the visitor, username, and the advertisements viewed or clicked by the user.
(b) For what these cookies are used by us?
At Accurate Travels, cookies are used to recognize a visitor’s browser, to anonymously track his/her visits or to improve the experience of the website. Cookies are basically of two types: Session ID and Persistent cookies. We use both session ID cookies and persistent cookies. A cookie named session ID expires when you close your browser. A persistent cookie stays on your hard drive for a long period of time. When a visitor revisits the web portal, we may identify the visitor with the help of the cookie and customize the visitor’s experience accordingly. You can delete the persistent cookies by following instructions given in your Internet browser’s “help” file.
Even if you reject cookies, you may still have access to our web portal, but your accessibility to use some particular areas of our website, such as contests, surveys, or group tour registrations, may be restricted.
Web Beacons / GIFs
A software technology called clear GIFs (also called Web Beacons) has been employed by us. It helps us better manage the content written on our website by letting us know which part of content is attractive. Clear GIFs are tiny graphics with a unique identifier, work similarly to cookies, and are used to track the online activities of web users. In contrast to cookies, which are saved on a user’s computer hard drive, clear GIFs are fixed invisibly on web pages. We do not link the data collected by clear GIFs to our customers’ personal information.
3rd Party Tracking
The use of cookies by our partners, tracking utility companies, affiliates, or service providers is not included in this Policy. We do not have authorization or control over these types of cookies. Our third-party partners embed clear GIFs, images, and scripts that help them manage the content on our website efficiently. We do not link the information collected to our customers’ or users’ personal data.
Behavioural Targeting / Re-Targeting
We partner with third-party advertising networks to either display ads on our web portals or to manage our ads on other web portals. Our advertising network partners use cookies, web beacons, and other technologies to gather non-personally identifiable data about your activities on this and other web portals to give you targeted ads based on your interests, including promotions for group tours or travel packages.
If you do not want this information to be used for targeted advertising, you may opt-out by emailing us. Doing so will not unsubscribe you from being served advertising entirely; you will still receive targeted or generic ads where third parties do not honor unsubscribe capabilities.
Third-Party Cookies
When you visit certain parts of our web portal or mobile app, third parties may store cookies on your browser and/or use web beacons (GIFs) to gather data. This information may include usage of the website or mobile app, device and browser data, and ad information. With this information, statistical reports are compiled to measure and analyze total visits, average time spent, pages viewed, serving targeted advertising, and giving services that improve our website, mobile app, and the third-party’s products and services.
Current providers and details about their data practices and how to unsubscribe:
Google Analytics: www.google.com/analytics
– privacy: http://www.google.com/intl/en_ALL/privacypolicy.html
– opt-out: https://tools.google.com/dlpage/gaoptout/
Criteo (targeted advertising): www.criteo.com
– privacy: www.criteo.com/us/privacy-policy
– opt-out: http://www.criteo.com/privacy/
AdRoll (retargeting): www.adroll.com
– privacy: https://www.adroll.com/en-AU/about/privacy
– NAI opt-out: http://www.networkadvertising.org/choices/
– DAA opt-out: http://www.aboutads.info/
Managing Cookies Usage
You may block the installation of cookies using browser settings; however, some website functions may be limited. You can also avoid data collection via cookies by downloading and installing browser plug-ins.
Linked Sites
Our web portal may contain links to third-party websites and we have no control over them. We are not liable for the privacy practices or content of such portals. We encourage you to review the privacy policies of any linked third-party portals you visit, as their practices may differ from ours.
Feedback / Complaints / Contact
If you have any questions, complaints, or comments about this Policy or our handling of your personal data, please contact us at:
Accurate Travels
Address: 206-695 Markham Road,
Toronto, ON M1H 2A4
Email: iqbal@accuratetravels.com
We will respond to any questions or complaints received as soon as possible.
Alterations to our Policy
We may alter this Policy from time to time. If we make any modifications to this Policy, the revised version will be posted on our web portal. It is your duty, and we encourage you, to review the website periodically to determine whether there have been any modifications.
